Reinforce your brand and boost email open rates
Show your organization’s logo in the inbox next to your email subject line. Customers are more likely to open emails when they see your logo, which they recognize and trust. 88% of email users will immediately see your brand with every email sent.
Protect users from spoofed emails
By making authentic emails stand out with your company logo, you’re giving customers another way to distinguish legitimate emails from fake/scam emails.
Help fight email scammers
The BIMI standard relies on DMARC to verify that each email is an authentic email coming from the brand. This helps email providers separate genuine and fake emails, ensuring the fake emails are banished to the spam folder.
